Pardo Hats x Bobo Choses in Seoul. A city guide by Sol Pardo

Somewhere far away, in the busy streets of Seoul, Sol Pardo went looking for new things to see. With curious eyes, she followed the hat through a city full of surprises. See what she found!

Cave: Monsters are welcome

Where do monsters live? In a cave, of course. Step inside Cave, our immersive world for AW26 and discover what happened in Berlin.

All About Monsters

What does "different" really mean? Step into the world of AW26 and discover a collection inspired by curiosity, perspective and looking beyond first impressions.

Sustainability Report 2025

A look at the progress we’ve made—and the challenges ahead—as we continue imagining and building a more responsible future for the planet and people.

The Bobo Choses Games

A sports center turned into a giant game board. Four surreal, daring, and unconventional challenges that celebrate imagination and creativity. And a reminder: the best move is always to keep playing. Discover the games!